Faktornyy Analiz Potrebitel'skikh Nastroeniy V Ekonomike: 2-e Izdanie, Ispravlennoe I Dopolnennoe - Vadim Krasko - Books - LAP LAMBERT Academic Publishing - 9783659633836 - November 12, 2014
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Vadim Krasko
Faktornyy Analiz Potrebitel'skikh Nastroeniy V Ekonomike: 2-e Izdanie, Ispravlennoe I Dopolnennoe Russian edition

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Oprosy potrebiteley pol'zuyutsya vse bol'shey i bol'shey populyarnost'yu. Predstavt'e, chto vy razrabotali anketu i oprosili 300 - 500 potrebiteley, reprezentiruyushchikh vsekh potrebiteley goroda po polu, vozrastu, obrazovaniyu, sotsial'noy gruppe. Proveli opisatel'nyy analiz rezul'tatov oprosa. Chasto prosto opisat' sostoyanie peremennykh potrebitel'skogo nastroeniya nedostatochno i nuzhno provesti faktornyy analiz. Dlya etogo neobkhodimo, chtoby otvety ankety sootvetstvovali shkale Laykerta ili potom ikh pridetsya privodit' k takoy shkale. Inogda mozhno poluchit' dannye uzhe provedennogo oprosa i dopolnitel'no proanalizirovat' ego. Dalee mozhno vospol'zovat'sya dannym posobiem i provesti faktornyy analiz ukazannym v nem sposobom. Kniga budet polezna nachinayushchim issledovatelyam: sotsiologam, marketologam, ekonomistam.

Media Books     Paperback Book   (Book with soft cover and glued back)
Released November 12, 2014
ISBN13 9783659633836
Publishers LAP LAMBERT Academic Publishing
Pages 120
Dimensions 7 × 150 × 220 mm   ·   197 g
Language German  

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