The Banking Services in Yemen: Reality and Challenges - Khaled Alqasa - Books - LAP LAMBERT Academic Publishing - 9783659628245 - October 28, 2014
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The Banking Services in Yemen: Reality and Challenges


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The issue of motivating consumers to use the banking system was solved in developed countries and in some Middle Eastern countries. However, it is still unpredictable in Yemen where the majority of the people do not use banking services to facilitate their financial needs. Therefore, it shapes a real problem and negatively impacted the Yemeni economy. This research project aimed to provide better awareness of the variables that might affect people to use the banking system by applying the theory of reasoned action.

Media Books     Paperback Book   (Book with soft cover and glued back)
Released October 28, 2014
ISBN13 9783659628245
Publishers LAP LAMBERT Academic Publishing
Pages 404
Dimensions 23 × 150 × 220 mm   ·   620 g
Language German