Tovarnaya Politika Predpriyatiya: Uchebnoe Posobie - Lyudmila Kudryavtseva - Books - LAP LAMBERT Academic Publishing - 9783659614392 - November 7, 2014
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Lyudmila Kudryavtseva
Tovarnaya Politika Predpriyatiya: Uchebnoe Posobie Russian edition

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V uchebnom posobii rassmatrivayutsya problemy formirovaniya tovarnoy politiki predpriyatiya, vklyuchayushchie prinyatie marketingovykh resheniy po sleduyushchim voprosam: sozdanie i vyvedenie na rynok novoy produktsii, vybor marochnogo nazvaniya i marochnoy strategii, razrabotka upakovki tovara, upravlenie zhiznennym tsiklom tovara, analiz i planirovanie assortimenta tovarov. Uchebnoe posobie mozhet byt' ispol'zovano studentami, obuchayushchimisya v vysshikh uchebnykh zavedeniyakh po napravleniyam «Ekonomika» i «Menedzhment» i prezhde vsego studentami, spetsializiruyushchimisya na izuchenii marketinga.

Media Books     Paperback Book   (Book with soft cover and glued back)
Released November 7, 2014
ISBN13 9783659614392
Publishers LAP LAMBERT Academic Publishing
Pages 116
Dimensions 7 × 150 × 220 mm   ·   191 g
Language German  

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