Global'nye Neftegazovye Korporatsii: Sovremennye Vyzovy I Modernizatsiya Biznes-modeli - Aleksey Bereznoy - Books - LAP LAMBERT Academic Publishing - 9783659584350 - August 18, 2014
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Aleksey Bereznoy
Global'nye Neftegazovye Korporatsii: Sovremennye Vyzovy I Modernizatsiya Biznes-modeli Russian edition

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Broshyura posvyashchena analizu osnovnykh sdvigov v mirovoy neftegazovoy otrasli s tochki zreniya ikh vozdeystviya na krupneyshikh ee igrokov - tak nazyvaemykh global'nykh supermeydzhorov. V tsentre vnimaniya avtora nakhodyatsya strukturnye otraslevye trendy, kotorye vynuzhdayut sovremennykh naslednikov mezhdunarodnogo neftyanogo kartelya vnosit' ser'eznye izmeneniya v svoyu korporativnuyu strategiyu. Predprinimaetsya popytka vyyavit' te novye, svyazannye s netraditsionnymi konkurentnymi preimushchestvami, kharakteristiki formiruyushcheysya biznes-modeli global'nykh korporatsiy, kotorye pozvolyayut im sokhranyat' ustoychivye pozitsii otraslevykh liderov, nesmotrya na neblagopriyatnye tendentsii vo vneshney srede.

Media Books     Paperback Book   (Book with soft cover and glued back)
Released August 18, 2014
ISBN13 9783659584350
Publishers LAP LAMBERT Academic Publishing
Pages 56
Dimensions 152 × 229 × 3 mm   ·   102 g
Language German  

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