Contemporary Private Media's Programs and Gratification of Students - Atif Umair - Books - LAP LAMBERT Academic Publishing - 9783659579219 - July 25, 2014
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Atif Umair
Contemporary Private Media's Programs and Gratification of Students

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The respondents? perceptions about the private television channels? political programs on the issues of National and International importance in view of ?Uses and Gratification model?. Moreover to check respondents? satisfaction level with the selected private television channels i.e., Geo news, Express News, Dunya News, SAMAA TV and ARY News and their current affairs programs. Data was collected through personal interview techniques (questionnaire) from 320 (160 natural sciences, 160social science) respondents by using purposive sample technique. Respondents are equally selected for the being interviewed from the each departments of natural and social sciences of University of Sargodha. The findings of the study illustrate that the majority of respondents preferred to watch Geo news for seeking information about the issues of national and international importance as compared to other private television channels.

Media Books     Paperback Book   (Book with soft cover and glued back)
Released July 25, 2014
ISBN13 9783659579219
Publishers LAP LAMBERT Academic Publishing
Pages 72
Dimensions 152 × 229 × 4 mm   ·   125 g
Language German  

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