Yazykovye Sredstva Sozdaniya Komicheskogo Effekta V Reklame: Na Materiale Rossiyskikh I Angloyazychnykh Reklamnykh Soobshcheniy - Kseniya Tikhanova - Books - LAP LAMBERT Academic Publishing - 9783659570537 - July 11, 2014
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Kseniya Tikhanova
Yazykovye Sredstva Sozdaniya Komicheskogo Effekta V Reklame: Na Materiale Rossiyskikh I Angloyazychnykh Reklamnykh Soobshcheniy Russian edition

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Na materiale russkoy i angloyazychnoy reklamy analiziruyutsya lingvostilisticheskie priemy, obespechivayushchie dostizhenie komicheskogo effekta. Rassmatrivaetsya tipologiya yazykovykh sredstv sozdaniya komizma. Vydelyayutsya osnovnye urovni i priemy sozdaniya komicheskogo effekta, kharakternye dlya yazyka reklamy. V knige opisany osobennosti yazyka reklamy, vydeleny yazykovye sredstva i priemy sozdaniya komicheskogo effekta, proveden sopostavitel'nyy analiz yazykovykh sredstv i priemov, ispol'zuyushchikhsya dlya sozdaniya komizma v rossiyskoy i angloyazychnoy reklame, a takzhe vyyavlena lingvokul'turnaya spetsifika ispol'zovaniya yumora v rassmatrivaemykh yazykakh.

Media Books     Paperback Book   (Book with soft cover and glued back)
Released July 11, 2014
ISBN13 9783659570537
Publishers LAP LAMBERT Academic Publishing
Pages 84
Dimensions 152 × 229 × 5 mm   ·   143 g
Language German  

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