Digital Marketing Tabachnykh Brendov - Elisey Malyshev - Books - LAP LAMBERT Academic Publishing - 9783659546099 - June 12, 2014
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Elisey Malyshev
Digital Marketing Tabachnykh Brendov Russian edition

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Klyuchevoy osobennost'yu dannoy raboty yavlyaetsya vzglyad na tsifrovoy (digital) marketing s tochki zreniya perspektivy dlya kommunikatsii s sovershennoletnimi potrebitelyami tabachnykh izdeliy. V dannom issledovanii rassmotreno stanovlenie tabachnogo marketinga v Rossii, osnovnye periody ogranicheniy reklamnoy deyatel'nosti proizvoditeley tabachnykh izdeliy i ikh evolyutsiyu. Takzhe, rassmotreny zarubezhnye keysy i praktiki. Proanalizirovany digital trendy razvitiya tabachnogo marketinga. Osnovnoy chast'yu issledovaniya stala deyatel'nost' kompanii Philip Morris International v sfere digital marketinga, proveden analiz instrumentov, vyyavleny nedostatki i dany rekomendatsii po uluchsheniyu effektivnosti marketingovykh instrumentov.

Media Books     Paperback Book   (Book with soft cover and glued back)
Released June 12, 2014
ISBN13 9783659546099
Publishers LAP LAMBERT Academic Publishing
Pages 100
Dimensions 152 × 229 × 6 mm   ·   167 g
Language German  

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