Marketingovye Osnovy Formirovaniya Sbalansirovannogo Tovarnogo Portfelya - Kapinus Larisa - Books - LAP Lambert Academic Publishing - 9783659541063 - May 14, 2014
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Kapinus Larisa
Marketingovye Osnovy Formirovaniya Sbalansirovannogo Tovarnogo Portfelya Russian edition

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V monografii izlozheny vazhnye marketingovye aspekty analiza, sovershenstvovaniya i formirovaniya optimal'no sbalansirovannogo tovarnogo assortimenta i nomenklatury produktsii predpriyatiy, predusmatrivayushchie razrabotku teoreticheskikh i metodicheskikh osnov issledovaniya i sozdaniya tovarnogo portfelya, vklyuchaya ispol'zovanie tsenovykh faktorov. Predlozhen metodicheskiy podkhod k analizu i interpretatsii rezul'tatov otsenki struktury assortimenta produktsii, poluchennykh na osnove primeneniya naibolee rasprostranennykh metodov issledovaniya produktovogo portfelya. Razrabotany kriterii dlya otsenki stepeni sbalansirovannosti tovarnogo assortimenta po ego strukture. A takzhe rassmotreny voprosy opredeleniya vliyaniya i ucheta tsenovykh faktorov, ispol'zuemykh pri formirovanii sbalansirovannogo i optimal'nogo tovarnogo portfelya promyshlennogo predpriyatiya.

Media Books     Paperback Book   (Book with soft cover and glued back)
Released May 14, 2014
ISBN13 9783659541063
Publishers LAP Lambert Academic Publishing
Pages 84
Dimensions 150 × 5 × 226 mm   ·   143 g
Language German  

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