Formirovanie Faktorov Potrebitel'skogo Povedeniya - Bogdanova Yuliya - Books - LAP Lambert Academic Publishing - 9783659538841 - May 6, 2014
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Bogdanova Yuliya
Formirovanie Faktorov Potrebitel'skogo Povedeniya Russian edition

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V monografii obosnovana i sformulirovana nauchnaya problema uluchsheniya kachestva konsul'tatsionnykh uslug v sfere farmatsevticheskoy kosmetiki posredstvom ucheta faktorov povedeniya potrebiteley i predlozheno ee reshenie, vklyuchayushchee razrabotku teoretiko-metodologicheskikh aspektov i prakticheskikh rekomendatsiy, obespechivayushchikh predpriyatiyu ustoychivye konkurentnye preimushchestva na rynke. Izuchen i sistematizirovan nakoplennyy mirovoy opyt marketingovoy deyatel'nosti na rynke konsul'tatsionnykh uslug, soputstvuyushchikh prodazhe tovara. Predlozheny priznaki klassifikatsii faktorov, vliyayushchikh na povedenie potrebiteley, postroena ierarkhiya potrebitel'skikh tsennostey tovara farmatsevticheskaya kosmetika i sostavlena tipologiya i kharakteristika povedeniya potrebiteley farmatsevticheskoy kosmetiki, kotorye sposobstvuet razvitiyu marketingovykh kommunikatsiy i provedeniyu effektivnoy marketingovoy politiki na rynke konsul'tatsionnykh uslug.

Media Books     Paperback Book   (Book with soft cover and glued back)
Released May 6, 2014
ISBN13 9783659538841
Publishers LAP Lambert Academic Publishing
Pages 152
Dimensions 150 × 9 × 225 mm   ·   244 g
Language German  

See all of Bogdanova Yuliya ( e.g. Paperback Book )