Metafora V Predvybornom Agitatsionnom Diskurse - Fedoseev Aleksandr - Books - LAP Lambert Academic Publishing - 9783659536908 - May 6, 2014
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Fedoseev Aleksandr
Metafora V Predvybornom Agitatsionnom Diskurse Russian edition

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Universal'noy i shiroko ispol'zuemoy v massovykh informatsionnykh protsessakh tekhnologiey manipulirovaniya soznaniem yavlyaetsya formirovanie i aktivnoe rasprostranenie obrazov. Eta tekhnologiya zizhdetsya na vozmozhnosti sushchestvovaniya assotsiativnykh svyazey mezhdu obrazom i sootvetstvuyushchey emu potrebnost'yu, ustremleniem, motivatsionnoy ustanovkoy. Odnim iz naibolee rasprostranyennykh sposobov individualizatsii obrazov yavlyaetsya metaforizatsiya. Metaforicheskie edinitsy, orientiruyas' na emotsional'nuyu storonu vospriyatiya chelovekom deystvitel'nosti, yavlyayutsya sredstvom kharakterizatsii i, obladaya sposobnost'yu sozdavat' novye smysly, apelliruyut ne stol'ko k chuvstvu, skol'ko k razumu. Imenno eti svoystva vozvodyat metaforu v rang naibolee deystvennykh yazykovykh sredstv, pozvolyayushchikh preobrazovyvat' nashi znaniya i predstavleniya o predmete mysli.

Media Books     Paperback Book   (Book with soft cover and glued back)
Released May 6, 2014
ISBN13 9783659536908
Publishers LAP Lambert Academic Publishing
Pages 92
Dimensions 150 × 6 × 225 mm   ·   155 g
Language German  

See all of Fedoseev Aleksandr ( e.g. Paperback Book )