A Study on Acceptability of Social Media and Branding in Pune Industry - Saikrishna Mudaliar - Books - LAP LAMBERT Academic Publishing - 9783659520242 - January 31, 2014
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A Study on Acceptability of Social Media and Branding in Pune Industry


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Worldwide marketers have accepted social media and branding as a marketing tool. Where as in India, mostly the traditional approach of marketing is used. To see how Pune market reacts to consider branding and social media marketing as their marketing tool, I did this research. I had targeted many IT and Non-IT companies in Pune and asked their decision makers whether they would include social media and branding to promote their products or services.

Media Books     Paperback Book   (Book with soft cover and glued back)
Released January 31, 2014
ISBN13 9783659520242
Publishers LAP LAMBERT Academic Publishing
Pages 92
Dimensions 150 × 6 × 226 mm   ·   155 g
Language German