Boris Kalyagin

Sovremennye Sredstva Massovoy Informatsii Ssha Boris Kalyagin Russian edition

Eta kniga raskryvaet kharakternye osobennosti kak pechatnoy, tak i elektronnoy pressy SShA. V ney govoritsya ob ikh strukture, tipologii, metodakh finansirovaniya, vzaimootnosheniyakh s tremya vetvyami vlasti i roli v obshchestvenno-politicheskoy zhizni strany. Rasskazyvaetsya takzhe ob istorii sozdaniya i nyneshney deyatel'nosti vedushchikh amerikanskikh gazet, zhurnalov i informatsionnykh agentstv, televizionnykh setey i ikh filialov, o kabel'nom i obshchestvennom televidenii, o reguliruyushchey roli Federal'noy komissii svyazi SShA i perekhode strany na tsifrovoe veshchanie. Osoboe vnimanie udelyaetsya vliyaniyu razvitiya Interneta na traditsionnye sredstva massovoy informatsii. Kniga prednaznachena dlya chitateley, interesuyushchikhsya razvitiem sovremennykh sredstv massovoy informatsii, v kotorykh segodnya proiskhodyat revolyutsionnye izmeneniya, i budet osobenno polezna studentam i aspirantam, zanimayushchimsya izucheniem etoy temy.