Ewom and the 3w's: Who, Why and What - Mustafa Ilkan - Books - LAP LAMBERT Academic Publishing - 9783659504532 - January 29, 2014
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Mustafa Ilkan
Ewom and the 3w's: Who, Why and What

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Electronic Word-of-Mouth (eWOM) is consider the most trusted and influential source of information for consumers; because consumers like to hear the opinion of others especially those who had experiences with the product and/or service before purchase. Online reviews the power of consumers and uncertainty eliminator. eWOM platforms are your guide to access the right information, at the right time and place.

Media Books     Paperback Book   (Book with soft cover and glued back)
Released January 29, 2014
ISBN13 9783659504532
Publishers LAP LAMBERT Academic Publishing
Pages 72
Dimensions 150 × 4 × 225 mm   ·   125 g
Language German  

See all of Mustafa Ilkan ( e.g. Paperback Book )