Marketing Strategies Used by Academic Libraries - Ernest Ester - Books - LAP Lambert Academic Publishing - 9783659500282 - December 18, 2014
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Marketing Strategies Used by Academic Libraries

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Academic libraries have been using a number of approaches such e-mails, newsletters, brochures, exhibitions, information literacy programmes and workshops as to market information resources and services including . This book gives the highlights of different marketing strategies used by academic libraries. The effective way to employ marketing strategies has been put and therefore academic libraries are advised to use the book for the betterment of their libraries

Media Books     Paperback Book   (Book with soft cover and glued back)
Released December 18, 2014
ISBN13 9783659500282
Publishers LAP Lambert Academic Publishing
Pages 124
Dimensions 7 × 152 × 229 mm   ·   203 g
Language German