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Marketing Strategies Used by Academic Libraries Ernest Ester
Marketing Strategies Used by Academic Libraries
Ernest Ester
Academic libraries have been using a number of approaches such e-mails, newsletters, brochures, exhibitions, information literacy programmes and workshops as to market information resources and services including . This book gives the highlights of different marketing strategies used by academic libraries. The effective way to employ marketing strategies has been put and therefore academic libraries are advised to use the book for the betterment of their libraries
| Media | Books Paperback Book (Book with soft cover and glued back) |
| Released | December 18, 2014 |
| ISBN13 | 9783659500282 |
| Publishers | LAP Lambert Academic Publishing |
| Pages | 124 |
| Dimensions | 7 × 152 × 229 mm · 203 g |
| Language | German |
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