Relationship Marketing and Customers' Loyalty in Banking Industry - Yonas Berhanu Hailu - Books - LAP LAMBERT Academic Publishing - 9783659498022 - January 4, 2014
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Yonas Berhanu Hailu
Relationship Marketing and Customers' Loyalty in Banking Industry

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Today the market place is very dynamic vibrant and competitive. The customers are smarter, more informed,and have an access to many channels and choices which they take little time to exercise. Customer can easily defect to competitors who promise better offerings at low prices. Therefore, the key strategy that companies would follow to make their customers loyal in this turbulent environment is Relationship Marketing.

Media Books     Paperback Book   (Book with soft cover and glued back)
Released January 4, 2014
ISBN13 9783659498022
Publishers LAP LAMBERT Academic Publishing
Pages 112
Dimensions 150 × 7 × 226 mm   ·   185 g
Language German  

See all of Yonas Berhanu Hailu ( e.g. Paperback Book )