Znachenie Brenda V Turistskom Biznese - Irina Bimurzina - Books - LAP LAMBERT Academic Publishing - 9783659496806 - December 7, 2013
In case cover and title do not match, the title is correct

Irina Bimurzina
Znachenie Brenda V Turistskom Biznese Russian edition

Get an email once the item is available
Do you have a profile? Log in
Get notified about new Irina Bimurzina releases

Our customers say:

14-day return policy in accordance with European consumer protection law
Top ranking on Trustpilot
Add to your iMusic wish list

Not rated yet

Ob"ekt issledovaniya - brending kak bazovyy element pozitsionirovaniya v turistskoy sfere. Predmet issledovaniya - protsess formirovaniya brenda v kompanii OAO «Primoravtotrans». Tsel' raboty - na osnove izucheniya mekhanizma formirovaniya brenda v mirovoy praktike i analiza prakticheskoy znachimosti ispol'zovaniya brenda na mirovom i rossiyskom rynke uslug vyrabotat' rekomendatsii dlya turistskoy kompanii OAO «Primoravtotrans» po stepeni effektivnosti ispol'zovaniya brenda kak sposoba prodvizheniya turistskogo produkta. V khode issledovaniya byl opredelen mekhanizm formirovaniya brenda, otsenena mirovaya i otechestvennaya praktika ispol'zovaniya brenda v turistskoy sfere, proizveden analiz turistskikh brendov turistskikh predpriyatiy v Primorskom krae. Na osnove osnovnykh tendentsiy brendinga v Rossii proveden analiz protsessa prodvizheniya brenda turistskogo predpriyatiya i razrabotana programma prodvizheniya, napravlennaya na vozvyshenie korporativnogo brenda.

Media Books     Paperback Book   (Book with soft cover and glued back)
Released December 7, 2013
ISBN13 9783659496806
Publishers LAP LAMBERT Academic Publishing
Pages 108
Dimensions 150 × 7 × 226 mm   ·   179 g
Language German  

See all of Irina Bimurzina ( e.g. Paperback Book )