Rynok Informatsionnykh Potrebnostey Diaspor Moskovskogo Regiona - Rimma Subkhankulova - Books - LAP LAMBERT Academic Publishing - 9783659472138 - October 3, 2013
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Rimma Subkhankulova
Rynok Informatsionnykh Potrebnostey Diaspor Moskovskogo Regiona Russian edition

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Vozmozhnosti mezhkul'turnoy kommunikatsii privlekayut k sebe segodnya osobenno pristal'noe vnimanie. Naryadu s ranee sushchestvovavshimi i stavshimi uzhe klassicheskimi sredstvami svyazi voznikayut i rasprostranyayutsya novye tekhnicheskie sredstva massovoy kommunikatsii, sposobnye vovlekat' v kommunikativnyy protsess shirochayshuyu auditoriyu. Primerom etomu mozhet sluzhit' rasprostranenie "novykh" media, kotorye postroeny na slozhivshikhsya printsipakh traditsionnykh sredstv kommunikatsii i kotorye stanovyatsya dostupnymi vse bolee shirokim sloyam naseleniya. Avtor dannoy raboty schitaet, chto imenno pechatnye SMI mogut naibolee tochno udovletvorit' kommunikatsionnye potrebnosti predstaviteley nekotorykh natsional'nykh diaspor, kotorye vvidu svoego sotsial'nogo polozheniya, slozhivshikhsya privychek i mentaliteta sklonny doveryat' slovu, napechatannomu na bumage.

Media Books     Paperback Book   (Book with soft cover and glued back)
Released October 3, 2013
ISBN13 9783659472138
Publishers LAP LAMBERT Academic Publishing
Pages 128
Dimensions 150 × 8 × 225 mm   ·   209 g
Language German  

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