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The Effect of Extrinsic Determinants on Consumer Evaluation Afrouz Mazaheri Tehrani
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The Effect of Extrinsic Determinants on Consumer Evaluation
Afrouz Mazaheri Tehrani
This study will develop and test a conceptual model of extrinsic determinants of consumer evaluation on purchase intention for local and imported home appliances in a selected Iranian market. In addition, the effects of ethnocentrism, sales promotion, and word-of-mouth will be investigated. This research is supposed to provide insights for local, foreign brand owners and researchers who are concerned about customers? attitude and evaluation toward local and foreign home appliances.
| Media | Books Paperback Book (Book with soft cover and glued back) |
| Released | August 2, 2013 |
| ISBN13 | 9783659434990 |
| Publishers | LAP LAMBERT Academic Publishing |
| Pages | 136 |
| Dimensions | 150 × 8 × 225 mm · 221 g |
| Language | German |
See all of Afrouz Mazaheri Tehrani ( e.g. Paperback Book )