The Proficient Role of Positioning for a Successful Change: a Product's Positioning in a Market As an Energy Drink, a Pakistani Graduate Perspective - Hassan Sial - Books - LAP LAMBERT Academic Publishing - 9783659430640 - July 25, 2013
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Hassan Sial
The Proficient Role of Positioning for a Successful Change: a Product's Positioning in a Market As an Energy Drink, a Pakistani Graduate Perspective

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Every company has stumbled upon failure in its product launching. In this book the author describes how a company failed in its launch of a new product's marketing and advertising, and how it regained success of the same product by using the marketing technique of "Positioning", for turning a big failure into the most selling product in the market. This was a revolutionary technique used very recently with success, which proves the techniques worth in the new global market.

Media Books     Paperback Book   (Book with soft cover and glued back)
Released July 25, 2013
ISBN13 9783659430640
Publishers LAP LAMBERT Academic Publishing
Pages 64
Dimensions 150 × 4 × 225 mm   ·   113 g
Language German  

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