Marketing Obrazovatel'nykh Uslug Detskogo Lagerya: Marketing V Otraslyakh I Sferakh Deyatel'nosti - Nikolay Ivanov - Books - LAP LAMBERT Academic Publishing - 9783659421860 - July 11, 2013
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Nikolay Ivanov
Marketing Obrazovatel'nykh Uslug Detskogo Lagerya: Marketing V Otraslyakh I Sferakh Deyatel'nosti Russian edition

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Sushchestvuet potrebnost' letney zanyatosti detey shkol'nogo vozrasta. Organizatsionno-upravlencheskiy mekhanizm dannoy potrebnosti zastavlyaet roditeley obrashchat'sya k spetsializirovannym vremennym uchrezhdeniyam, kotorye nazyvayutsya detskie lagerya. Na vremya otdykha detyam i roditelyam prikhoditsya rasstavat'sya na opredelennyy sezon, chto chasto stanovitsya trevozhnym dlya roditeley voprosom: Komu doverit' chado? Budet li zdorov? Budet li nakormlen, tak kak eto delaem my - roditeli? i inye voprosy. Sovremennaya metodologiya - marketing - vpolne mozhet otvetit' na eti voprosy i predostavit' al'ternativnyy vybor. Pri etom osobennosti marketinga kak kommercheskoy sostavlyayushchey mozhet privesti k nekotorym zatrudneniyam i ne ponimaniyam. Sledovatel'no, mekhanizm organizatsii i upravleniya protsessami vybora imenno togo lagerya, chto udovletvoryaet vse zaprosy i ustranyaet vse somneniya dolzhen obespechivat'sya spetsificheskimi osobennostyami marketingovogo proektirovaniya.

Media Books     Paperback Book   (Book with soft cover and glued back)
Released July 11, 2013
ISBN13 9783659421860
Publishers LAP LAMBERT Academic Publishing
Pages 92
Dimensions 150 × 6 × 225 mm   ·   155 g
Language German  

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