Business Strategies of Multinational Fast Food in Pakistan - Mannar Ahmed Siddiqui - Books - LAP LAMBERT Academic Publishing - 9783659419362 - June 22, 2013
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Business Strategies of Multinational Fast Food in Pakistan

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This research is based on finding consumer preferences for multinational fast food companies on the bases of various factors that we have covered in our questionnaire. These factors are key players and main jest of this research. We are also trying to find out cultural and social influences on consumer tastes and preferences. The research is limited to multinational fast food companies outlets within Karachi.

Media Books     Paperback Book   (Book with soft cover and glued back)
Released June 22, 2013
ISBN13 9783659419362
Publishers LAP LAMBERT Academic Publishing
Pages 60
Dimensions 150 × 4 × 225 mm   ·   107 g
Language German