Genezis Aktsidentnogo Shrifta: Funktsional'nye I Khudozhestvennye Aspekty - Marina Filippova - Books - LAP LAMBERT Academic Publishing - 9783659416743 - June 26, 2013
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Marina Filippova
Genezis Aktsidentnogo Shrifta: Funktsional'nye I Khudozhestvennye Aspekty Russian edition

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Chto takoe shrift? Dlya bol'shinstva ? nabor privychnykh znakov, pozvolyayushchiy poluchat' i peredavat' informatsiyu. Dlya graficheskikh dizaynerov zhe ? eto tselyy mir, slozhnyy, mnogogrannyy i neotdelimyy ot ikh professional'noy deyatel'nosti. Oblachaya tekstovoe poslanie v konkretnye graficheskie formy, dizayner kazhdyy raz prinimaet reshenie, vliyayushchee na effektivnost' kommunikativnogo soobshcheniya. Aktsidentnyy shrift yavlyaetsya neot"emlemoy chast'yu sovremennogo shriftovogo naslediya i, predstavlyaya soboy osnovnoy «rabochiy instrument» lyubogo tipografa, ispol'zuetsya vo vsekh vidakh pechatnoy reklamy, poligrafii, knizhnoy i gazetno-zhurnal'noy tipografike i t. d. Rassmotreniyu istorii vozniknoveniya i razvitiya dannogo klassa shriftov, tipologii i vzaimosvyazi ego funktsional'nykh i khudozhestvennykh aspektov posvyashcheno dannoe issledovanie. Rabota budet polezna vsem, kto interesuetsya bukvami, tipografikoy, graficheskim dizaynom i reklamoy.

Media Books     Paperback Book   (Book with soft cover and glued back)
Released June 26, 2013
ISBN13 9783659416743
Publishers LAP LAMBERT Academic Publishing
Pages 68
Dimensions 150 × 4 × 225 mm   ·   119 g
Language German  

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