Gratification of Pakistani Audiences in United States: TV Channels of Pakistan on U.s.a Cable Network - Shazia Hashmat - Books - LAP LAMBERT Academic Publishing - 9783659397318 - October 23, 2013
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Shazia Hashmat
Gratification of Pakistani Audiences in United States: TV Channels of Pakistan on U.s.a Cable Network

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This study investigates the ?TV Channels of Pakistan on U. S. A Cable Network and Gratification of Pakistani Audiences in United States? through survey using interviews? schedule as a tool of data collection. It targeted working and non working males and females living in Maryland, United States of America, aged 20-60 years and viewing Pakistani television channels on American cable network. The study recorded the respondent?s gratification through consumption patterns, level of viewing, preferred channels and programs, favorite watching time and future needs from these channels.

Media Books     Paperback Book   (Book with soft cover and glued back)
Released October 23, 2013
ISBN13 9783659397318
Publishers LAP LAMBERT Academic Publishing
Pages 108
Dimensions 150 × 7 × 225 mm   ·   179 g
Language German  

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