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Analiz I Puti Sovershenstvovaniya Sotsial'noy Reklamy V Gorode Kemerovo Khristina Shelkovnikova Russian edition
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Analiz I Puti Sovershenstvovaniya Sotsial'noy Reklamy V Gorode Kemerovo
Khristina Shelkovnikova
Pri sushchestvuyushchikh tempakh evolyutsii i razvitiya obshchestva sotsial'naya reklama stanovitsya uzhe bolee masshtabnym vidom kommunikatsii. Ser'eznaya sotsial'naya reklama - ne prosto otdel'nye reklamnye «vykriki», a tselenapravlennaya, zhelatel'no, dolgosrochnaya kampaniya. Tsel' sotsial'noy reklamy ? izmenit' otnoshenie obshchestvennosti k kakoy-libo sotsial'noy probleme, a v dolgosrochnoy perspektive ? vyrabotat' novye sotsial'nye tsennosti, ponimanie sotsial'noy reklamy kak odnogo iz sposobov raboty s obshchestvennym mneniem, ponimanie ee vospitatel'noy i adaptivnoy funktsiy. Sotsial'naya reklama ? eto proyavlenie dobroy voli obshchestva, ee printsipial'noy pozitsii v otnoshenii sotsial'no znachimykh tsennostey. Pri sushchestvuyushchikh tempakh evolyutsii i razvitiya obshchestva etot vid reklamy stanovitsya uzhe bolee masshtabnym vidom kommunikatsii, kotoryy mozhno uslovno nazvat' sotsial'nym PR. V moey rabote rassmatrivayutsya teoreticheskie aspekty sotsial'noy reklamy, ee vidy, funktsii. Takzhe proveden analiz deyatel'nosti Upravleniya gorodskogo dizayna i naruzhnoy reklamy. Dlya privlecheniya vnimaniya sovremennogo obshchestva k nasushchnoy probleme v dannoy rabote byla razrabotana seriya plakatov ? propaganda semeynykh tsennostey v gorode Kemerovo.
| Media | Books Paperback Book (Book with soft cover and glued back) |
| Released | June 1, 2013 |
| ISBN13 | 9783659393235 |
| Publishers | LAP LAMBERT Academic Publishing |
| Pages | 108 |
| Dimensions | 150 × 7 × 225 mm · 179 g |
| Language | German |