Consumer Awareness of Chinese Brands in the United States - Chu Shen - Books - LAP LAMBERT Academic Publishing - 9783659392931 - May 23, 2013
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Chu Shen
Consumer Awareness of Chinese Brands in the United States

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This paper discusses United States consumer awareness of Chinese brands as Chinese companies have entered the American market in recent years. Through several interviews with scholars and professionals in the public relations field, extensive secondary research as well as four case studies, this paper attempts to uncover the underlying problems Chinese companies face during their entry into the U. S. market and sees whether there is a preference between ?made in China? and ?designed in China? products. The paper also seeks to offer relevant solutions to these problems.

Media Books     Paperback Book   (Book with soft cover and glued back)
Released May 23, 2013
ISBN13 9783659392931
Publishers LAP LAMBERT Academic Publishing
Pages 84
Dimensions 150 × 5 × 226 mm   ·   143 g
Language German  

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