Sovremennaya Publichnaya Diplomatiya: Genezis I Trendy Razvitiya - Mayya Berezhnaya - Books - LAP LAMBERT Academic Publishing - 9783659392658 - May 6, 2013
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Mayya Berezhnaya
Sovremennaya Publichnaya Diplomatiya: Genezis I Trendy Razvitiya Russian edition

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Issledovanie predstavlyaet soboy ekskurs v teoriyu publichnoy diplomatii s osveshcheniem istoricheskikh aspektov. Rassmatrivayutsya klyuchevye mekhanizmy osushchestvleniya publichnoy diplomatii, rol' i perspektivy strategicheskikh kommunikatsiy kak faktora novogo izmereniya mezhdunarodnykh otnosheniy. Osoboe vnimanie udeleno roli informatsionno-kommunikatsionnykh tekhnologiy v sovremennoy publichnoy diplomatii na fone global'noy mediatizatsii. Avtor na osnove otechestvennogo i zarubezhnogo opyta analiziruet, kakie instrumenty informatsionnogo obespecheniya sposobny segodnya preodolet' krizis doveriya auditorii, okazat' pozitivnoe vliyanie na formirovanie mediasredy i dokazat' svoyu effektivnost' v kachestve faktora sovremennykh mezhdunarodnykh otnosheniy.

Media Books     Paperback Book   (Book with soft cover and glued back)
Released May 6, 2013
ISBN13 9783659392658
Publishers LAP LAMBERT Academic Publishing
Pages 148
Dimensions 150 × 9 × 226 mm   ·   238 g
Language German  

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