Dimensions of Brand Equity (A Comparative Study of Coke and Pepsi) - Zainab Wadood - Books - LAP LAMBERT Academic Publishing - 9783659374647 - March 22, 2013
In case cover and title do not match, the title is correct

Zainab Wadood
Dimensions of Brand Equity (A Comparative Study of Coke and Pepsi)

Get an email once the item is available
Do you have a profile? Log in
Get notified about new Zainab Wadood releases

Our customers say:

14-day return policy in accordance with European consumer protection law
Top ranking on Trustpilot
Add to your iMusic wish list

Not rated yet

Brand Equity Analysis - A comparative study of Pepsi and Coca Cola is done to analyse the elements/factors effecting the brand equity of both these organizations. The research cover various statistical tools in order to draw appropriate results which will in future help other beverage organizations in understanding what Pepsi and Coca Cola did right with their brands in the present markets, helping them to establish their own identity.

Media Books     Paperback Book   (Book with soft cover and glued back)
Released March 22, 2013
ISBN13 9783659374647
Publishers LAP LAMBERT Academic Publishing
Pages 52
Dimensions 150 × 3 × 225 mm   ·   96 g
Language German  

See all of Zainab Wadood ( e.g. Paperback Book )