Upravlenie konkurentosposobno - Savel'eva - Books - LAP Lambert Academic Publishing - 9783659373879 - March 24, 2013
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Savel'eva
Upravlenie konkurentosposobno Russian edition

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Monografiya posvyashchena voprosam formirovaniya konkurentosposobnosti predpriyatiya primenitel'no k sfere stroitel'nogo dizayna. Razrabotana metodika otsenki konkurentosposobnosti predpriyatiya stroitel'nogo dizayna, a takzhe metodika otsenki konkurentosposobnosti uslug na primere dizayn-proektov inter'era. Razrabotana programma monitoringa konkurentnoy sredy dlya sfery stroitel'nogo dizayna. V protsesse segmentirovaniya konkurentov vydeleny tipovye strategicheskie gruppy konkurentov na otraslevom rynke sfery stroitel'nogo dizayna i predstavlena ikh razvernutaya kharakteristika. Razrabotany nauchno-prakticheskie rekomendatsii po povysheniyu konkurentosposobnosti predpriyatiy sfery stroitel'nogo dizayna, svyazannye s sovershenstvovaniem protsessa otraslevogo upravleniya, formirovaniem klyuchevykh professional'nykh kompetentsiy spetsialistov-dizaynerov, razrabotkoy konkurentnykh strategiy predpriyatiy dannoy sfery. Adresuetsya nauchnym rabotnikam, prepodavatelyam, aspirantam, studentam ekonomicheskikh, dizaynerskikh i stroitel'nykh spetsial'nostey, sotrudnikam federal'nykh i regional'nykh organov gosudarstvennoy vlasti.

Media Books     Book
Released March 24, 2013
ISBN13 9783659373879
Publishers LAP Lambert Academic Publishing
Pages 248
Dimensions 150 × 14 × 225 mm   ·   387 g
Language German  

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