Retail Sales Promotion and Consumer Behavior: an Indian Perspective - Gopal Das - Books - LAP LAMBERT Academic Publishing - 9783659369582 - March 18, 2013
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Gopal Das
Retail Sales Promotion and Consumer Behavior: an Indian Perspective

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The adoption of a liberalized retail trade policy for rapid economic development by the Indian government has brought about dramatic prosperity in the Indian organized retail industry. This development in Indian retail environment attracts both domestic as well as international retail players to invest in India. As a result, the Indian retail market is becoming competitive. With the objectives to arrest more footfalls, increase scale figures and market share, retailers are developing and implementing new and innovative sales promotional tools. This book tries to investigate how retail sales promotion influences retail sales figure and Indian consumer behavior.

Media Books     Paperback Book   (Book with soft cover and glued back)
Released March 18, 2013
ISBN13 9783659369582
Publishers LAP LAMBERT Academic Publishing
Pages 108
Dimensions 150 × 7 × 226 mm   ·   167 g
Language English  

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