Vizual'nye Kommunikatsii V Graficheskom Dizayne: Ot Shriftov I Kompozitsii K Effektivnym Navykam V Reklame - Elena Karpovskaya - Books - LAP LAMBERT Academic Publishing - 9783659357978 - March 2, 2013
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Elena Karpovskaya
Vizual'nye Kommunikatsii V Graficheskom Dizayne: Ot Shriftov I Kompozitsii K Effektivnym Navykam V Reklame Russian edition

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V nastoyashchey rabote rassmatrivaetsya graficheskie sredstva i psikhologicheskie osobennosti chelovecheskogo vospriyatiya, kotorye ispol'zuyut dizaynery dlya privlecheniya i uderzhaniya vnimaniya potentsial'nykh pokupateley v pechatnykh SMI, mediasrede i drugikh kanalakh kommunikatsii. Tsel' raboty - ob"edinit' v edinyy didakticheskiy material nauchnye dannye i prakticheskie znaniya ob illyustrirovannoy reklame. Dostizhenie etoy tseli bylo osushchestvleno posredstvom resheniya teoreticheskikh zadach, sredi kotorykh: vyyavit' rol' illyustratsii v pechatnoy reklame; izuchit' spetsifiku illyustrirovaniya reklamnogo obrashcheniya v pechati otnositel'no osobennostey vospriyatiya tselevoy auditorii, tseley i zadach reklamy; obobshchit' rekomendatsii po illyustrirovaniyu, soedinit' v nekiy svod pravil po tekhnike sozdaniya effektivnoy reklamy.

Media Books     Paperback Book   (Book with soft cover and glued back)
Released March 2, 2013
ISBN13 9783659357978
Publishers LAP LAMBERT Academic Publishing
Pages 56
Dimensions 150 × 3 × 225 mm   ·   102 g
Language German  

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