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Internet-park: Soobshchestva Reklamnykh Predpriyatiy Gintare Yurenas Russian edition
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Internet-park: Soobshchestva Reklamnykh Predpriyatiy
Gintare Yurenas
Realizatsiya innovatsionnoy politiki - odin iz sposobov vykhoda iz krizisa, vozmozhnost' dlya uskorennogo rosta ekonomiki. Glavenstvuyushchey formoy ob"ektov innovatsionnoy infrastruktury yavlyayutsya tekhnoparki. Mirovoy finansovyy krizis 2008g. vnes bol'shie izmeneniya v sferu vedeniya kommercheskoy deyatel'nosti. Predpriyatiya peremestili znachitel'nuyu chast' biznes-protsessov v internet, stali iskat' novye sposoby effektivnoy kommunikatsii so svoimi potrebitelyami, partnerami, konkurentami. Spros na innovatsii vyros, no tekhnoparki okazalis' nesostoyatel'nymi v novykh ekonomicheskikh usloviyakh. V kachestve resheniya problemy dlya reklamno-proizvodstvennogo rynka, avtorom predlozhena model' internet-parka soobshchestva reklamnykh predpriyatiy, osnovannaya na peredovykh kontseptsiyakh sovmestnoy deyatel'nosti v internet (kraudsorsing, peer production), razrabotannaya s uchetom issledovaniy kommunikativnogo opyta uchastnikov rynka. Predlozhennaya model' mozhet byt' ispol'zovana dlya organizatsii internet-parkov soobshchestv v drugikh otraslyakh proizvodstva. Kniga budet interesna spetsialistam po reklame, svyazyam s obshchestvennost'yu, marketingovym kommunikatsiyam, kommunikatsionnomu menedzhmentu, internet-kommunikatsiyam.
| Media | Books Paperback Book (Book with soft cover and glued back) |
| Released | March 4, 2013 |
| ISBN13 | 9783659350122 |
| Publishers | LAP LAMBERT Academic Publishing |
| Pages | 144 |
| Dimensions | 150 × 9 × 225 mm · 233 g |
| Language | German |
See all of Gintare Yurenas ( e.g. Paperback Book )