Customer Relationship Management (Crm) in Smes: Adoption Factors - Ehsan Abedyan - Books - LAP LAMBERT Academic Publishing - 9783659343322 - February 28, 2013
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Ehsan Abedyan
Customer Relationship Management (Crm) in Smes: Adoption Factors

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In spite of widespread practical uses of CRM in many business sectors, the main factors that really influence the adoption of CRM in SMEs are seldom investigated in the available literature. Therefore, this book tries to investigate the factors that influence the adoption of CRM among Malaysian SMEs which was noticeably absent in prior studies. Due to its growing importance, the small and medium-sized enterprises (SMEs) will be considered as the focus of the book.

Media Books     Paperback Book   (Book with soft cover and glued back)
Released February 28, 2013
ISBN13 9783659343322
Publishers LAP LAMBERT Academic Publishing
Pages 108
Dimensions 150 × 7 × 226 mm   ·   179 g
Language German  

See all of Ehsan Abedyan ( e.g. Paperback Book )