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Customer Shopping Behaviour in Indian Organised Retail Scenario: Store Atmospherics on Shopping Behaviour T. Narayana Reddy
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Customer Shopping Behaviour in Indian Organised Retail Scenario: Store Atmospherics on Shopping Behaviour
T. Narayana Reddy
This book is a modified version of the original thesis. Analysis is written keeping in view those who are starters in structural equation modeling approach. It is expected that the readers shall gain base level knowledge of the concepts drawn in the book. The industry figures reflect the time during which the research work is carried out.
| Media | Books Paperback Book (Book with soft cover and glued back) |
| Released | May 31, 2013 |
| ISBN13 | 9783659329630 |
| Publishers | LAP LAMBERT Academic Publishing |
| Pages | 288 |
| Dimensions | 150 × 16 × 225 mm · 447 g |
| Language | German |