Marketingovoe Obespechenie Vneshneekonomicheskoy Deyatel'nosti Predpriyatiya: Analiz I Otsenka - Elena Dorozhkina - Books - LAP LAMBERT Academic Publishing - 9783659319167 - January 30, 2013
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Elena Dorozhkina
Marketingovoe Obespechenie Vneshneekonomicheskoy Deyatel'nosti Predpriyatiya: Analiz I Otsenka Russian edition

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Vneshnetorgovoe delo ? eto dostatochno slozhnaya organizatorskaya i upravlencheskaya rabota, a dlya uspeshnoy raboty na vneshnem rynke trebuyutsya glubokie professional'nye znaniya. Eto, prezhde vsego obstoyatel'noe znanie vneshnetorgovogo dela, vklyuchaya mezhdunarodnyy marketing, kon"yunkturno-tsenovye, valyutno-finansovye, tamozhennye, transportnye, strakhovye, pravovye voprosy i dr. Predpriyatiya, kotorye vykhodyat na mirovoy rynok, vstupayut v zhestkuyu konkurentnuyu bor'bu. Dlya togo chtoby vyzhit' v etoy bor'be i dostich' uspekha, neobkhodimo ispol'zovat' vozmozhnosti marketinga. Mezhdunarodnyy marketing vooruzhaet predpriyatie chetkoy programmoy deystviy, a marketingovoe obespechenie vneshneekonomicheskoy deyatel'nosti pozvolyaet predpriyatiyu maksimal'no uchest' trebovaniya konkretnykh inostrannykh rynkov, konkretnykh potrebiteley, tendentsii i perspektivy ikh razvitiya. Eto igraet vazhnuyu rol' v povyshenii effektivnosti biznesa, dostizhenii vysokikh rezul'tatov deyatel'nosti, a takzhe povyshenii konkurentosposobnosti predpriyatiya na mezhdunarodnom rynke.

Media Books     Paperback Book   (Book with soft cover and glued back)
Released January 30, 2013
ISBN13 9783659319167
Publishers LAP LAMBERT Academic Publishing
Pages 92
Dimensions 150 × 6 × 226 mm   ·   155 g
Language German  

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