Consumer Perception About Chinese Goods: a Look into the Indian Consumer's Mindset About Chinese Goods and Their Comparison with Indian Counterparts - Isha Mehta - Books - LAP LAMBERT Academic Publishing - 9783659311994 - December 24, 2012
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Isha Mehta
Consumer Perception About Chinese Goods: a Look into the Indian Consumer's Mindset About Chinese Goods and Their Comparison with Indian Counterparts

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?Products made in China? has been an important issue in the world economy for a while. Chinese products seem to have sceptical quality and prices. Besides this, the awareness drive against fake products is also affecting the perception of Chinese products. This book helps to derive answers to various questions and helps in - ? To study Indian consumer perception about Chinese goods. ? To study attitude of Indian consumers about the Chinese goods whether its positive or negative. ? To try and derive out how youth and other age group can contribute to purchases. ? To analyse various issues prevailing in the society regarding Chinese products.

Media Books     Paperback Book   (Book with soft cover and glued back)
Released December 24, 2012
ISBN13 9783659311994
Publishers LAP LAMBERT Academic Publishing
Pages 56
Dimensions 150 × 3 × 226 mm   ·   95 g
Language English  

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