Exploring Consumer Preferences Towards Fast Food Industry, Delhi,india - Gaurav Kalra - Books - LAP LAMBERT Academic Publishing - 9783659311635 - March 27, 2014
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Gaurav Kalra
Exploring Consumer Preferences Towards Fast Food Industry, Delhi,india

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The book has been written in the form of a research project undertaken in order to solve a management decision problem dealt by a new fast food outlet planning to setup its business in Delhi. The book proceeds in a way with secondary data analysis of the industry (Exploratory as well as conclusive), followed by research design for a study conducted in the city, with application of tools like regression as well as factor analysis, & thereby, concludes with suggestions in regard to few important constructs to the new entrant which are actually vital for its operations in Delhi, India.

Media Books     Paperback Book   (Book with soft cover and glued back)
Released March 27, 2014
ISBN13 9783659311635
Publishers LAP LAMBERT Academic Publishing
Pages 52
Dimensions 150 × 3 × 226 mm   ·   96 g
Language German  

See all of Gaurav Kalra ( e.g. Paperback Book )