Customer Buying Behavior of Insurance Policy: Reference of Uttarakhand Distt. in India - Anupa Chaudhary - Books - LAP LAMBERT Academic Publishing - 9783659311147 - January 8, 2013
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Customer Buying Behavior of Insurance Policy: Reference of Uttarakhand Distt. in India


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The main problem behind the study undertaken is to measure the appropriate data of customers? buying behavior pattern of insurance policies. Another is to find out what are the factors and the reasons that the customer (salaried person) looks upon, during the purchase of an insurance policy and what is the image of private insurance companies in their mind, through direct interaction with the customer

Media Books     Paperback Book   (Book with soft cover and glued back)
Released January 8, 2013
ISBN13 9783659311147
Publishers LAP LAMBERT Academic Publishing
Pages 64
Dimensions 150 × 4 × 225 mm   ·   104 g
Language English