The Effect of TV Advertisement on Consumers Brand Switching Behavior: Study the Factors Effecting Consumers Brand Switching Behavior - Areesha Sultana - Books - LAP LAMBERT Academic Publishing - 9783659294709 - November 21, 2012
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Areesha Sultana
The Effect of TV Advertisement on Consumers Brand Switching Behavior: Study the Factors Effecting Consumers Brand Switching Behavior

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The study attempts to diagnose the factors and there impacts on brand switching behavior and suggest ways and means to develop the industry through effective advertisement. We have tried our level best to fulfill the following requirements of our topic, to: ___ Realize the public image of brands ___Discover significant features of advertisement which are admired by consumers against the services provided by competitors.

Media Books     Paperback Book   (Book with soft cover and glued back)
Released November 21, 2012
ISBN13 9783659294709
Publishers LAP LAMBERT Academic Publishing
Pages 68
Dimensions 150 × 4 × 226 mm   ·   119 g
Language German  

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