Wenbo Zheng

The Trend of Emission Reduction is Inevitable: is It an Opportunity or Challenge for Chinese Private Automotive Enterprises? Wenbo Zheng

With the development of economy, human concern more and more about environment protection and sustainability, especially automotive industry, many enterprises have been aware of that they will have no future if they cannot improve the technology of emission reduction or solve it by developing alternative energy. China has attracted quite a lot attention due to rapid economic development. However, automotive industry in China, in particular, Chinese private enterprises only have short history. At present, China has been the first vehicles production country, but just for manufacture. Chinese private auto enterprises are also playing an important role in this process. What will they do after being a "Manufacture King"? In this artical, we take BYD as a case study, use PEST, Five-forces, SWOT to analyse the factors those can affect the development of Chinese private automotive industry, besides, we also give them some possible suggestions according to the analysis.