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Reklama - Universaliya Kul'tury Valeriy Kozlovskiy Russian edition
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Reklama - Universaliya Kul'tury
Valeriy Kozlovskiy
V monografii avtor rassmatrivaet reklamnuyu kommunikatsiyu kak universal'nuyu formu kul'tury, tvorchestvo kak soderzhanie,vyzhneyshee uslovie ee sushchestvovaniya i razvitiya. Opredelyaet reklamu kak sredstvo vosproizvodstva kul'tury i cheloveka kak dukhovnogo sushchestva. Avtor metodicheski, logichno raskryvaet tvorcheskiy protsess prevrashcheniya idei-zamysla v plastiku khudozhestvennogo produkta (reklamy, shou, i t.d). Predlagaetsya avtorskaya interpretatsiya ponyatiy: kul'tury, kreativa, tvorchestva, artefakta. Kreativnyy fenomen rassmatrivaetsya V. I. Kozlovskim, s odnoy storony, kak protsess, protekayushchiy v otdel'noy lichnosti, v otdel'nyy moment vremeni. S drugoy, - kak protsess zavisimyy ot sistemy sotsial'nykh svyazey, problemnykh sfer, kriteriev otsenok kreativnogo produkta i t.d. S pozitsii kul'turologicheskogo analiza reklamy avtor stavit i reshaet zadachu vyyasneniya togo, v kakoy mere ona vliyaet na mir kul'tury, kak transformiruet kul'turnoe prostranstvo, kak izmenyaet mir chelovecheskikh otnosheniy i samogo cheloveka. Izdanie prednaznacheno dlya prepodavateley, aspirantov, studentov, spetsialistov.
| Media | Books Paperback Book (Book with soft cover and glued back) |
| Released | September 4, 2014 |
| ISBN13 | 9783659287121 |
| Publishers | LAP LAMBERT Academic Publishing |
| Pages | 108 |
| Dimensions | 152 × 229 × 7 mm · 179 g |
| Language | German |
See all of Valeriy Kozlovskiy ( e.g. Paperback Book )