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Kommercheskaya Deyatel'nost' V Farmatsevtike: Sovremennye Metody Sovershenstvovaniya Kommercheskoy Deyatel'nosti Farmatsevticheskogo Predpriyatiya Aleksey Vladimirovich Voronov Russian edition
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Kommercheskaya Deyatel'nost' V Farmatsevtike: Sovremennye Metody Sovershenstvovaniya Kommercheskoy Deyatel'nosti Farmatsevticheskogo Predpriyatiya
Aleksey Vladimirovich Voronov
V rabote issleduetsya rossiyskiy farmatsevticheskiy rynok na sovremennom etape svoego razvitiya. Avtorom predlozhena original'naya klassifikatsiya roznichnykh farmatsevticheskikh predpriyatiy v zavisimosti ot tipa, spetsializatsii i organizatsionno-pravovoy formy; razrabotana metodika formirovaniya novogo dlya farmatsevticheskogo rynka RF tipa predpriyatiya ? aptechnoy seti, predlozhen instrumentariy organizatsii dvizheniya lekarstvennykh preparatov na osnove marketingovykh i logisticheskikh metodov; razrabotana metodika upravleniya zapasami grupp lekarstvennykh preparatov, kharakterizuyushchikhsya sezonnymi izmeneniyami sprosa. Provedennoe avtorom issledovanie farmatsevticheskogo rynka (v tom chisle prikladnye aspekty issledovaniya na primere Primorskogo kraya) imeet prikladnoe znachenie i ego rezul'taty mogut byt' ispol'zovany roznichnymi farmatsevticheskimi predpriyatiyami dlya opredeleniya napravleniy sovershenstvovaniya svoey deyatel'nosti.
| Media | Books Paperback Book (Book with soft cover and glued back) |
| Released | January 18, 2013 |
| ISBN13 | 9783659284007 |
| Publishers | LAP LAMBERT Academic Publishing |
| Pages | 144 |
| Dimensions | 150 × 9 × 226 mm · 233 g |
| Language | German |