Metody Resheniya Zadach Upravleniya Marketingom: Monografiya - Yuliya Makurina - Books - LAP LAMBERT Academic Publishing - 9783659282126 - October 20, 2012
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Yuliya Makurina
Metody Resheniya Zadach Upravleniya Marketingom: Monografiya Russian edition

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V monografii osveshcheny teoreticheskie i metodicheskie aspekty ispol'zovaniya evristicheskikh metodov dlya resheniya zadach upravleniya marketingom proivodstvennykh predpriyatiy. V rabote obosnovany neobkhodimost' i sushchnost' upravleniya marketingom evristicheskimi metodami, vypolnen analiz metodov resheniya zadach upravleniya marketingom na proizvodstvennykh predpriyatiyakh, predlozhena i aprobirovana metodika resheniya netrivial'nykh zadach upravleniya marketingom s ispol'zovaniem evristicheskikh metodov. Monografiya prednaznachena dlya rukovoditeley i spetsialistov sluzhb marketinga proizvodstvennykh predpriyatiy, prepodavateley, aspirantov i studentov, interesuyushchikhsya teoriey i praktikoy upravleniya marketingom.

Media Books     Paperback Book   (Book with soft cover and glued back)
Released October 20, 2012
ISBN13 9783659282126
Publishers LAP LAMBERT Academic Publishing
Pages 144
Dimensions 150 × 9 × 225 mm   ·   233 g
Language German  

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