Kachestvo Zhizni Naseleniya Goroda V Marketinge Territorii: Monografiya - Nadezhda Sokolova - Books - LAP LAMBERT Academic Publishing - 9783659278969 - January 3, 2013
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Nadezhda Sokolova
Kachestvo Zhizni Naseleniya Goroda V Marketinge Territorii: Monografiya Russian edition

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Monografiya posvyashchena razvitiyu teorii marketinga territorii na osnove ego orientatsii na kachestvo zhizni naseleniya, a takzhe dopolneniyu polozheniy vnutrigorodskogo marketinga. V issledovanii predlagaetsya marketingovaya kontseptsiya upravleniya sotsial'no-ekonomicheskim razvitiem goroda, sformirovannaya na osnove idei uluchsheniya kachestva zhizni putyem predlozheniya vnutrennego territorial'nogo produkta goroda, maksimal'no sootvetstvuyushchego kompleksu potrebnostey, interesam i tsennostyam naseleniya. V monografii rassmatrivayutsya metodologiya issledovaniya kachestva zhizni v marketinge territorii i metodicheskie osnovy ego monitoringa dlya tseley upravleniya sotsial'no-ekonomicheskim razvitiem goroda. Monografiya prednaznachena dlya spetsialistov po marketingu i rukovoditeley v sfere munitsipal'nogo upravleniya, a takzhe prepodavatelyam vysshikh uchebnykh zavedeniy, magistrantam i aspirantam sootvetstvuyushchikh napravleniy obucheniya.

Media Books     Paperback Book   (Book with soft cover and glued back)
Released January 3, 2013
ISBN13 9783659278969
Publishers LAP LAMBERT Academic Publishing
Pages 328
Dimensions 150 × 18 × 225 mm   ·   506 g
Language German  

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