Reklamnoe Interv'yu: Strukturno-semanticheskie I Funktsional'nye Osobennosti Zhanra Reklamnogo Interv'yu V Russkikh I Frantsuzskikh Smi - Natal'ya Vartanova - Books - LAP LAMBERT Academic Publishing - 9783659275142 - October 21, 2012
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Natal'ya Vartanova
Reklamnoe Interv'yu: Strukturno-semanticheskie I Funktsional'nye Osobennosti Zhanra Reklamnogo Interv'yu V Russkikh I Frantsuzskikh Smi Russian edition

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Dannoe issledovanie posvyashcheno vyyavleniyu i opisaniyu modifitsirovannykh reklamoy gazetno-publitsisticheskikh zhanrov, v chastnosti zhanra reklamnogo interv'yu, a takzhe putey ispol'zovaniya vyrazitel'nykh sredstv yazyka v etom zhanre s tsel'yu povysheniya effektivnosti ikh vozdeystvuyushchey funktsii i peredachi retsipientu maksimal'nogo kolichestva informatsii. Analiz ispol'zovaniya raznourovnevykh yazykovykh sredstv vozdeystviya v tekstakh reklamnogo interv'yu v russkikh i frantsuzskikh SMI pozvolyaet s uchetom integrativnogo podkhoda opredelit' spetsifiku dannogo zhanra v raznoyazychnykh mediatekstakh.

Media Books     Paperback Book   (Book with soft cover and glued back)
Released October 21, 2012
ISBN13 9783659275142
Publishers LAP LAMBERT Academic Publishing
Pages 176
Dimensions 150 × 10 × 225 mm   ·   280 g
Language German  

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