Sinergetika Formirovaniya Konkurentosposobnogo Assortimenta Obuvi: Monografiya - Ekaterina Kompanchenko - Books - LAP LAMBERT Academic Publishing - 9783659274398 - October 26, 2012
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Ekaterina Kompanchenko
Sinergetika Formirovaniya Konkurentosposobnogo Assortimenta Obuvi: Monografiya Russian edition

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V monografii avtory vpervye sformulirovali znachimost' assortimentnoy politiki dlya ustoychivoy raboty predpriyatiy legkoy promyshlennosti v konkurentnoy srede nestabil'nogo sprosa. Obosnovannost' etikh vyvodov podtverzhdena ne tol'ko predlozheniem po vypusku takogo assortimentnogo ryada, kotoryy udovletvoryal by potrebnosti potrebiteley etikh regionov, no i s obosnovaniem togo, chto on budet vostrebovan i konkurentosposoben za schet gramotnogo resheniya voprosov, svyazannykh s razrabotkoy i primeneniem marketingovykh priyemov. Obosnovano reshenie voprosa o sprose na obuv' za schyet var'irovaniya tsenoy na produktsiyu, izgotavlivaemuyu v ramkakh klastera s tsel'yu obespecheniya ey preimushchestv na otechestvennykh rynkakh s nestabil'nym sprosom, vospolniv imeyushchiysya segodnya defitsit obuvi. Monografiya prednaznachena dlya prepodavateley, aspirantov, magistrov, studentov, bakalavrov i spetsiali-stov predpriyatiy lyegkoy promyshlennosti

Media Books     Paperback Book   (Book with soft cover and glued back)
Released October 26, 2012
ISBN13 9783659274398
Publishers LAP LAMBERT Academic Publishing
Pages 284
Dimensions 150 × 16 × 225 mm   ·   441 g
Language German  

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