Otsenka Marketingovoy Deyatel'nosti - Zinaida Shuklina - Books - LAP LAMBERT Academic Publishing - 9783659265792 - March 11, 2014
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Zinaida Shuklina
Otsenka Marketingovoy Deyatel'nosti Russian edition

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V prakticheskoy deyatel'nosti kazhdyy marketolog i menedzher po marketingu dolzhen umet' otsenivat' znachenie i effektivnost' marketinga, dlya chego vazhno znat', kakie sushchestvuyut metodiki i v chem osobennosti otsenki effektivnosti marketinga. Otsenka effektivnosti marketingovoy deyatel'nosti nachinaetsya eshche na stadii planirovaniya marketingovykh meropriyatiy. Formirovanie kontseptsiy i strategiy takzhe trebuet otsenki, meropriyatiya po aktivizatsii prodazh i sbytu tovarov, kommunikatsionnye priemy i instrumenty, byudzhet marketinga i reklamy ? vse funktsii, napravlennye na reshenie zadach, dolzhny byt' obosnovany, proanalizirovany i rasschitany. Otsenka ekonomicheskoy effektivnosti marketingovoy deyatel'nosti yavlyaetsya sostavnoy chast'yu kontrolya marketinga. Predlozhennye metodiki pozvolyat studentam uglublenno izuchit' marketing, a spetsialistam ispol'zovat' metody v prakticheskoy rabote dlya optimizatsii zatrat na marketing i dostizhenie polozhitel'nogo rezul'tata v rabote s klientami.

Media Books     Paperback Book   (Book with soft cover and glued back)
Released March 11, 2014
ISBN13 9783659265792
Publishers LAP LAMBERT Academic Publishing
Pages 288
Dimensions 152 × 229 × 17 mm   ·   447 g
Language German  

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