Razvitie Podkhodov K Protsessu Formirovaniya Brenda Regiona: Monografiya - Ekaterina Kurach - Books - LAP LAMBERT Academic Publishing - 9783659260124 - October 1, 2012
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Ekaterina Kurach
Razvitie Podkhodov K Protsessu Formirovaniya Brenda Regiona: Monografiya Russian edition

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V monografii rassmatrivayutsya teoreticheskie osnovy formirovaniya brenda regiona, v chastnosti sushchnost' i soderzhanie kategorii «brend» i osnovnykh podkhodov k ego ispol'zovaniyu, predstavlena evolyutsiya i sovremennye tendentsii razvitiya kontseptsii brendinga, osoboe vnimanie udelyaetsya osnovam razrabotki brend-platformy na urovne regiona. Predstavleny rezul'taty issledovaniya protsessa formirovaniya brenda Belgorodskoy oblasti, a imenno rezul'taty marketingovykh issledovaniy makrosredy regiona i sotsiologicheskikh issledovaniy vospriyatiya brenda regiona, proanalizirovany ekonomicheskie predposylki dlya razvitiya brenda Belgorodskoy oblasti. S tsel'yu sovershenstvovaniya protsessa formirovaniya brenda i otsenki ego rezul'tativnosti v Belgorodskoy oblasti avtorami byl razrabotan ryad predlozheniy, a imenno rekomendatsii po razvitiyu integrirovannykh brend-kommunikatsiy, razrabotana tekhnologiya formirovaniya konkurentosposobnogo brenda Belgorodskoy oblasti, predstavlena sistema otsenki rezul'tativnosti brenda regiona.

Media Books     Paperback Book   (Book with soft cover and glued back)
Released October 1, 2012
ISBN13 9783659260124
Publishers LAP LAMBERT Academic Publishing
Pages 104
Dimensions 150 × 6 × 226 mm   ·   173 g
Language German  

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