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Rol' I Funktsii Neologizma V Reklamnom Tekste: Na Materiale Russkikh I Frantsuzskikh Reklamnykh Tekstov Irina Volostnykh Russian edition
Rol' I Funktsii Neologizma V Reklamnom Tekste: Na Materiale Russkikh I Frantsuzskikh Reklamnykh Tekstov
Irina Volostnykh
V monografii rassmatrivayutsya razlichnye opredeleniya neologizma. Osoboe vnimanie udelyaetsya analizu leksicheskikh i semanticheskikh neologizmov. Pri etom leksicheskie neologizmy razlichayutsya po sposobam ikh obrazovaniya, a semanticheskie ? po sposobam ikh proniknoveniya v yazyk. V khode issledovaniya byli vyyavleny yazykovye osobennosti stilya reklamnogo teksta i ustanovleno, chto yazyk reklamy vydelyaetsya v osobyy yazyk blagodarya nalichiyu v nem kharakternykh osobennostey, realizuemykh na grammaticheskom i semanticheskom urovnyakh.
| Media | Books Paperback Book (Book with soft cover and glued back) |
| Released | September 24, 2012 |
| ISBN13 | 9783659254437 |
| Publishers | LAP LAMBERT Academic Publishing |
| Pages | 136 |
| Dimensions | 150 × 8 × 226 mm · 221 g |
| Language | German |