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Rol' Mekhanizmov Rechi V Obuchenii Inoyazychnoy Pis'mennoy Kommunikatsii: Na Primere Inoyazychnoy Professional'noy Pis'mennoy Kommunikatsii V Reklame ... S Obshchestvennost'yu Elizaveta Podkamennaya Russian edition
Rol' Mekhanizmov Rechi V Obuchenii Inoyazychnoy Pis'mennoy Kommunikatsii: Na Primere Inoyazychnoy Professional'noy Pis'mennoy Kommunikatsii V Reklame ... S Obshchestvennost'yu
Elizaveta Podkamennaya
Kniga posvyashchena probleme formirovaniya mekhanizmov inoyazychnoy professional'noy pis'mennoy kommunikatsii v protsesse obucheniya angliyskomu yazyku na primere podgotovki bakalavrov po reklame i svyazyam s obshchestvennost'yu. Pis'mennaya kommunikatsiya yavlyaetsya odnoy iz samykh osnovnykh vidov professional'noy deyatel'nosti v dannoy sfere i imeet svoi spetsificheskie osobennosti, opisannye v rabote. Produktom pis'mennoy kommunikatsii v sfere reklamy i svyazey s obshchestvennost'yu yavlyaetsya PR-tekst. Dlya sozdaniya kachestvennogo teksta neobkhodimo obladat' tselym ryadom umeniy i sposobnostey, ovladenie kotorymi nevozmozhno bez tselenapravlennogo formirovaniya mekhanizmov pis'mennoy rechi. V knige rassmatrivayutsya kharakteristiki kazhdogo iz mekhanizmov, metodicheskie osobennosti ikh formirovaniya, sootvetstvie mekhanizmov etapam pis'mennoy kommunikatsii i postroenie tekhnologii obucheniya
| Media | Books Paperback Book (Book with soft cover and glued back) |
| Released | September 18, 2012 |
| ISBN13 | 9783659231629 |
| Publishers | LAP LAMBERT Academic Publishing |
| Pages | 72 |
| Dimensions | 150 × 4 × 225 mm · 125 g |
| Language | German |