Rol' Mekhanizmov Rechi V Obuchenii Inoyazychnoy Pis'mennoy Kommunikatsii: Na Primere Inoyazychnoy Professional'noy Pis'mennoy Kommunikatsii V Reklame ... S Obshchestvennost'yu - Elizaveta Podkamennaya - Books - LAP LAMBERT Academic Publishing - 9783659231629 - September 18, 2012
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Elizaveta Podkamennaya
Rol' Mekhanizmov Rechi V Obuchenii Inoyazychnoy Pis'mennoy Kommunikatsii: Na Primere Inoyazychnoy Professional'noy Pis'mennoy Kommunikatsii V Reklame ... S Obshchestvennost'yu Russian edition

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Kniga posvyashchena probleme formirovaniya mekhanizmov inoyazychnoy professional'noy pis'mennoy kommunikatsii v protsesse obucheniya angliyskomu yazyku na primere podgotovki bakalavrov po reklame i svyazyam s obshchestvennost'yu. Pis'mennaya kommunikatsiya yavlyaetsya odnoy iz samykh osnovnykh vidov professional'noy deyatel'nosti v dannoy sfere i imeet svoi spetsificheskie osobennosti, opisannye v rabote. Produktom pis'mennoy kommunikatsii v sfere reklamy i svyazey s obshchestvennost'yu yavlyaetsya PR-tekst. Dlya sozdaniya kachestvennogo teksta neobkhodimo obladat' tselym ryadom umeniy i sposobnostey, ovladenie kotorymi nevozmozhno bez tselenapravlennogo formirovaniya mekhanizmov pis'mennoy rechi. V knige rassmatrivayutsya kharakteristiki kazhdogo iz mekhanizmov, metodicheskie osobennosti ikh formirovaniya, sootvetstvie mekhanizmov etapam pis'mennoy kommunikatsii i postroenie tekhnologii obucheniya

Media Books     Paperback Book   (Book with soft cover and glued back)
Released September 18, 2012
ISBN13 9783659231629
Publishers LAP LAMBERT Academic Publishing
Pages 72
Dimensions 150 × 4 × 225 mm   ·   125 g
Language German  

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