Rajamanoharane Swaminathan

A Study on the Consumer Behaviour in Rural Market on Toilet Soaps: Consumer Behavior in Rural Market Rajamanoharane Swaminathan

Rural Marketing is a factor which is gaining importance in the recent days as the urban market is almost saturated. Rural reach is on the rise and it is fast becoming the most important route to growth. In recent years, rural markets have acquired more importance in India, as the overall growth of the economy has resulted into substantial increase in the purchasing power of the rural communities. There is a huge market potential available in rural market for fast moving consumer goods. In this category, toilet soap is one of the important consumer goods on day to day basis on the consumption part of an individual in rural segment. As the toilet soap is very much relevant to the hygiene aspects of the rural people, the researcher has selected the title of ?Consumer Behavior of Toilet soaps?. This book was written for the organizations that are keen on tapping the rural market for their fast moving consumer goods. Apart from organizations, this book may also be used by young entrepreneurs who are going to produce, market and sell the consumer goods in rural market.